As Travel Professionals, you have the amazing responsibility of ensuring that the dream vacation you have described becomes reality for your clients. Doing so will benefit your clients, as well as offer opportunities for referrals and repeat business and ensures a healthy bottom line for your business. Since customer experiences are a true indicator of an agency's business health, service is paramount, and it is in your best interest to look for those suppliers with common goals.

One resort in simply beautiful St. Lucia has recognized that the strongest distribution channel any hotelier can have is the support of the travel agent community. The Sterling Agent Program is hosted by Coconut Bay Beach Resort & Spa located on the Southern side of the island and with one ultimate goal: Delivering the experience!

Become a Sterling Agent and we will provide you with three (3) key components to ensure business growth and enhanced client experiences in St. Lucia. Your foundation to success includes agent recognition, marketing tools to help close the sale and, client benefits at the resort level, personalized from their Sterling Agent.

Great customer experiences change the competitive landscape by separating your company from the competition.The Sterling Agent program empowers YOU to sell with confidence while being rewarded with benefits, bonuses and recognition.